New York Market Entry Specialists
Urara New York Consulting LLC
Ready to launch your business in New York?
Thinking about expanding into the NYC market?
We help bring your vision to life.
Backed by a team of active New York business owners, we offer practical, real-world support to guide you every step of the way.
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About Us
Urara Consulting was founded by three active professionals currently operating at the forefront of business in New York City.
New York is a city full of energy and opportunity, where ambitious individuals from around the world come to challenge themselves. While it welcomes those with vision and drive, the path to success here is rarely straightforward.
Over the years, we have witnessed many aspiring entrepreneurs lose valuable time, capital, and opportunities by relying on so-called “consultants” who lack real-world experience. Unfortunately, there are still advisors who have never operated a restaurant themselves or who do not fully understand the current New York market, offering guidance without a solid foundation.
At Urara Consulting, we provide comprehensive support grounded in hands-on experience. Our expertise spans real estate, restaurant operations, and construction—critical elements for launching and growing a business in New York. Every recommendation we make is informed by real projects and practical knowledge gained on the ground.
For those who want to test their potential in New York.
For those who dream of opening their own establishment in this city.
We are here to stand by your side and help turn that vision into reality.
How We Can Support You
New York is fundamentally different from Japan—not only in its laws and regulations, but also in its customs, culture, and even religious context.
Work styles and communication practices also differ greatly, and it is not uncommon for things to move more slowly than expected, differ from what was initially promised, or create uncertainty about what information can be trusted.
We support you through every stage of your restaurant launch—from identifying the right property for your business model, to navigating building regulations, legal requirements, and licensing processes. We also connect you with trusted professionals and specialized vendors to ensure a smooth and successful opening.
Looking to increase your product’s visibility in New York, find distribution partners, or expand your business—but unsure where to start?
We help you build the right connections and provide strategic support tailored to your goals, guiding you every step of the way.
Thinking about hosting an event in New York—but unsure what options are available, how much it will cost, or how to attract the right audience?
And more importantly, are you satisfied with simply “having held an event” in New York?
What kind of event truly aligns with your business goals?
We help you design and execute events that go beyond visibility—building meaningful connections and driving real, long-term business results. From strategic planning to connecting you with the right partners, we support you every step of the way.
We support clients in acquiring real estate for investment purposes and managing renovation projects.
In New York, quality of life can vary significantly depending on the neighborhood—particularly in terms of safety and access to public education. Choosing the right location is key to finding a place that truly fits your lifestyle.
We provide personalized support to help each individual and family find the most suitable neighborhood and property based on their needs. We also welcome inquiries from students seeking housing in New York.
Business dinners with local partners in New York can be a key opportunity to build strong relationships—but cultural differences can sometimes lead to unintended misunderstandings.
We provide practical guidance to help avoid common pitfalls often encountered by Japanese professionals, while ensuring a smooth and comfortable experience for your American counterparts.
In addition, we offer etiquette guidance for international guests, including introductions to dining manners at Japanese restaurants.
Urara Consulting is
a consulting firm led by active business owners based in New York.
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Members
Hirohisa Hayashi
After completing formal training at a long-established traditional restaurant in Kyoto, he moved to the United States. Following experience in management roles at a major American restaurant group, he opened Hirohisa, a Japanese fine-dining restaurant in SoHo, as owner-chef. The restaurant celebrates its 14th anniversary in 2026.
In 2020, he launched a second concept, Sushi Ikumi. He subsequently led the development of Cafe miomio / Bar Mutsumi and Sushidokoro Mekumi New York. He is currently working on the opening of a new French bistro concept.
Shuya Iida
After studying furniture design in Japan, he moved to the United States and worked for a Japanese architectural firm in New York. Four years later, he founded HACHI COLLECTIONS, a furniture and interior design studio based in Brooklyn, where he creates custom furniture and designs spaces tailored to each client's needs.
In 2024, he opened Shuya Ramen, a restaurant that also serves as a showroom for his furniture designs. From apartments and offices to retail spaces and showrooms, he provides both interior design and custom furniture fabrication for residential and commercial projects, creating spaces that combine functionality with timeless aesthetics.
Takuya Murakami
In 2000, he obtained his New York State real estate license. After building over 25 years of experience with both Japanese and American real estate firms, he founded Libret Real Estate LLC. In February 2026, he obtained his Hawaii real estate broker’s license.
His expertise spans a wide range of transactions—from commercial leasing for retail and office spaces to the purchase and sale of entire townhouse buildings, as well as large-scale investment properties such as commercial buildings and hotels.
Drawing on extensive hands-on experience, he provides strategic support to investors expanding into the U.S. market.
